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Talk · Held
November 6, 2026 · Online
Participants explored how everyday situations, their own experiences and the challenges of running a business can become a valuable communication tool. They learned how to recognise the stories hidden behind their business and turn them into content that makes sense, stirs emotion and connects with their audience.
An exceptionally good presentation with lots of real-life examples and stories from experience. I hadn't realised how important telling stories about your experiences, mistakes, challenges and successes is for connecting with clients.
This talk was exactly what I was missing. I got concrete guidance on what makes good storytelling and which elements and examples we can use in our posts and in communicating with clients.
During the talk itself I already got a few ideas for future posts, and I can't wait to put them into practice. 😊
In today's business world, the ability to get your message across through a story has become a key skill. Storytelling is much more than telling stories. Think of it as the art of telling stories in an interesting, authentic and emotionally engaging way, especially when you need to present your products, services or business idea, build trust and catch the attention of clients and partners.
For craftspeople and entrepreneurs